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The Political Brain is a groundbreaking scientific investigation into how the mind and brain really work and what this means for why candidates win and lose elections.
In politics, when reason and emotion collide, emotion invariably wins. In this landmark book, scientist and psychologist Drew Westen shows through a whirlwind tour of American political leaders how electorates vote not with their heads but with their hearts and how the marketplace that matters most is the marketplace of emotion, filled with values, images, analogies, moral sentiments, and moving oratory.
The first serious investigation into how emotions affect voter behavior, The Political Brain reveals how the political landscape would change if candidates began with a twenty-first-century understanding of how the mind and brain really work.
- Sales Rank: #5143039 in Books
- Published on: 2007-08-01
- Formats: Audiobook, MP3 Audio
- Original language: English
- Number of items: 2
- Dimensions: 7.40" h x .54" w x 5.97" l, .27 pounds
- Running time: 59400 seconds
- Binding: CD-ROM
Review
"This is the most interesting, informative book on politics I've read in many years...whether you're an interested voter or a candidate for public office, you have to read this book." --Bill Clinton
"Drew Westen is a must read....we will win the Presidency if our candidate reads and acts on this book." --Howard Dean
About the Author
DREW WESTEN is a clinical, personality, and political psychologist and neuroscientist who has spent years studying personality, psychopathology (''abnormal'' psychology), and political decision making. The founder of Westen Strategies, a political and corporate consulting firm, he provided assistance to the Obama campaign and played a substantial role in some of Obama's most important speeches.
Anthony Heald, an Audie Award winning narrator, has earned Tony nominations and an Obie Award for his theater work; appeared in television s Law & Order, The X-Files, Miami Vice, and Boston Public; and starred as Dr. Frederick Chilton in the 1991 Oscar-winning film The Silence of the Lambs. He lives in Ashland, Oregon, with his family.
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